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Will mass timber scale on good vibes, beautiful designs, and sustainability stories alone? Does it count if it doesn’t get built—or loses money? From a social impact standpoint, probably not. Products that scale make money because they deliver value to their users—and so too must mass timber.
From this perspective, Noel Johnson -a real estate developer, investor, and educator with over $1B in real estate activity across 22 developments combined with years of mass timber research - kicks off Day 2 by flipping the lens.
Instead of asking what mass timber is, he will frame what it does—to risk, to returns, and to meeting end-user demand.
The goal? To set the tone for a day focused on delivering value. He’ll equip attendees with the clarity and tools needed to create value for themselves, or their clients, through mass timber.
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more sessions
Mass timber must deliver real value to scale. Learn how product/market fit and value propositions drive demand, capital, and successful adoption.
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A candid look at mass timber’s path to scale—through the supply side lens of one of the industry’s most experienced executives.
Explore how reducing embodied carbon creates economic, competitive, and environmental advantages — and why mass timber is uniquely positioned to help you do it.
Learn how to source regional timber for mass timber projects, navigate the supply chain from forest to factory, and make design and spec decisions for successful sourcing.
Learn how to tackle mass timber’s insurance hurdles and leave with actionable risk management strategies to move your projects forward with confidence.
Learn seismic-tested design strategies and how to use real data to drive approvals, reduce risk, and make the mass timber case in high-seismic regions.
Learn how to create and sustain a thriving mass timber ecosystem—with region-specific strategies to overcome barriers, accelerate adoption, and unlock new opportunities.